In an endless ocean of fish, a professional fisherman uses an electronic fish finder to see where the action’s at. In the same way, you can subscribe to tools that help you track your catch in this internet ocean. They’re FREE and your competition is already using them. Twitter, Squidoo, Google Alerts, and RSS Feeds are some of the most popular we’ll be covering here.
- RSS, or Really Simple Syndication, is a web format used to publish frequently updated blog entries, news headlines, audio, video, and more—in a standardized format. Your most avid customers can also stay on top of changes to your catalog by subscribing to your store’s feeds. Another great thing about this is that you don’t have to send an unsubscribe email; users can simply remove the feed from their aggregator- or news reader. Select RSS from the footer of Shopit. Once you are here, you may select a number of different categories that you may want to keep in touch with.
- Google Alerts is another great way to keep informed about the latest web, news pages, blogs, comprehensive, video, and groups of your choice. Google Alerts will email you everytime your keywords show up somewhere on the web. Search any terms you like; ‘Shopit’, ‘ecommerce’, ’social media,’ are some of our favorites, so we can stay in the know! You can even chose the frequency you’d like them sent; as they happen, once a day, or once a week.
- Twitter is a micro-blog service that allows its users to send and read other users’ updates (known as tweets), which are text-based posts of up to 140 characters in length. This is a great way to follow conversations about your products, the market, what’s hot, or the competition. For example, what to know who’s talking about Shopit? Add that to your Twitter Search and see what’s happening! This said you can start Twittering about it too; you’ll only increase the buzz around your store. Twitter also has RSS and SMS feeds available on their applications (Tweetie, Twitterrific, and Feedalizr) so you can stay current in this forever changing market. Check it out and see what the Tweet is all about.
- Squidoo is community website that allows users to create interactive pages (called lenses) and can contain your store, photos, maps, blogs, auctions, videos, and other links. Squidoo is in the top 500 most visited sites in the world, and in the top 250 most viewed in the United States. It’s a great companion site to your Shopit store. Follow this link to connect your Shopit store to Squidoo now!
You can catch more fish with a net than you can with a rod and real. Stay active; start the buzz about your store’s products and services and watch the numbers increase!
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