Take note. These are not your grandpa’s inserts.

LiftKits. Lift whaaaaaats? LiftKits. Our new favorite thing. 

I say new because, well, we have ADD here at Shopit. Especially me. I have a new favorite thing every day of the week. A few of them actually. Today it’s Coldstone Creamery Cupcakes (pure delight), the color cerulean, angry Facebook users, and LiftKits. You must be sick of me saying LiftKits. LiftKits LiftKits LiftKits. Pick up a pair and you might be my new favorite thing. (hint hint).

Enough teasing. LiftKits is our featured store of the week! Here’s why:

• They make us smile. LiftKits’ creators have tapped into exactly what we love about social media marketing. They’re straightforward, fun, persuasive, and users themselves. The created something based on personal need, tested it, played around with it, loved it, and sold it. Bingo. Their Shopit store is informative and witty, making me laugh and then making me think. And I’m a woman. I’m not even in their market. But I might think of recommending them to the next guy I meet who’s too short for me to wear heels around. The holy grail of marketing - they’ve snuck into my subconscious. 
• They’re simple. A quick, easy, unobtrusive product with no fancy instructions or hidden surprises. Slip ‘em in and go. The most difficult part is putting them in the right way. Really. Or finding them when your girlfriend discovers one and thinks it’s a doorstop. 
• They’re classy, and exude sex. As I warned you, these are not your grandpa’s inserts. You could almost slap a sandal strap on these and ask me to wear them around the 3rd Street Promenade and I would. (That’s stretching it). They resemble a cushiony AirMax sole and give the appeal of not only adding to your height but improving your sole quality (pun intended). LiftKits personal webpage resembles an Abercrombie & Fitch or AXE body spray campaign. Young, confident, sexy men surrounded by beautiful women. Using the famous Marlboro method (convincing every boy he can be a cowboy), LiftKits convinces you sex is simply inches away. 
• These are guys doing nearly the unthinkable. Three good looking charismatic guys are profiting off of marketing an insecurity. Advertising by telling every other guy out there that they don’t think they’re quite hot enough, and that yeah, they’ve wondered about inserts too. Maybe there always was something to grandpa’s inserts. These guys wear their LiftKits to the club, to Sundance, on dates, everywhere. In the words of Hollywood writer Wes Ferguson, LiftKits are “changing not just physical height but also state of mind, Lift Kits seek to boost that confidence - as well as the ability to scan a crowd”. From a female point of view, thank god someone’s making inserts sexy, someone should contact Tom Cruise and give Katie (Kate) a chance to stop slouching in pictures. Although we’re not sure he needs an ego boost. 
• I should put in some technical aspects too. LiftKits has a clean, eye catching page, and although they only have 3 products they’ve used the information space provided to market those products smoothly. They offer a link to their Facebook group, making it easy for you to tell your friends just how to actually get that girl next Friday. They’ve created a brand and a style. 

Enough of my shameless fawning. Check them out, smile a little, and buy a pair for that next job interview or night at the bar. Make your friends wonder where the growth spurt came from or that new spring in your step. And if you don’t want to share the secret? Tell them that girl across the room said you look hotter when you stand up straight In the words of LiftKits, “Be taller. Be more confident. Redefine yourself”. Goodnight, and goodluck.

Tags: 3rd Street Promenade, Abercrombie & Fitch, angry Facebook users, AXE body spray, build widgets, buy, Coldstone Creamery Cupcakes, color cerulean, ecommerce, Facebook, Fashion, Free Commerce, height, Hollywood, increase height, Katie Holmes, Lift Kits, LiftKits, me commerce, new design, PRO Membership, Redesign, sell, sell free, shop, Shopit, Shopit Media, Shopit PRO, Shopit Team, Shopping, social commerce, social media, Social Networking, social shopping, Store of the Week, Sundance, Super Shopit Stores, taller, Tom Cruise, Wes Ferguson

This entry was posted on Monday, February 23rd, 2009 at 11:22 am and is filed under Exciting Announcements, Super Shopit Stores. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.