Shopit Uses Omniture to Optimize Performance of Ecommerce Widgets on Social Networking Sites
Monday, April 28th, 2008Commerce Platform Provider Uses Insight from Omniture to Proactively Build Widgets that Appeal to Consumers(OREM, Utah) - April 28, 2008 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Shopit, Inc.-a leader in social commerce-has selected Omniture to measure the performance of retail-based widgets and other applications the company hosts on social networking sites such as FaceBook and MySpace. Using Omniture SiteCatalyst® Web analytics, Shopit will be able to better understand how each ‘Shopit Store’ is driving traffic as well as identify the entry and exit points associated with each application. With this insight, Shopit will have the information it needs to enhance the user experience associated with these personalized shopping applications. [ Read More ]

| 04.28.08 - Shopit Uses Omniture to Optimize Performance of Ecommerce Widgets on Social Networking Sites